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U.S. Department of Health and Human Services Department of Health and Human Services
Substance Abuse and Mental Health Services Administration

Substance Abuse & Mental Health Services Administration

Last Updated: 6/22/2012

SAMHSA’s Resource Center to Promote Acceptance,
Dignity and Social Inclusion Associated with
Mental Health (ADS Center)


Time to Change

Start Date

Brief Description
Time to Change is England’s most ambitious program to end the discrimination faced by people with mental health problems and improve the nation’s well-being.

Due to the discrimination and stigma that persists, individuals with mental health problems continue to encounter situations where they are not free to fully live their lives. The program aims to make lives better for everyone by ending mental health discrimination and to inspire people to work together to end the discrimination surrounding mental health.

The program made up of 35 projects is led by Mental Health Media, Mind, and Rethink. It is funded by the Big Lottery Fund and by Comic Relief, and evaluated by the Institute of Psychiatry at King’s College, London. The program is backed by international evidence on what works, and has at its heart people with direct experience of mental health problems.

Time to Change’s work includes:

  • Local community projects
  • A national high-profile campaign
  • Mass participation physical activity events, designed to bring people with and without experience of mental health problems together
  • Legal test cases
  • Resources for employees and employers
  • Training for student doctors and teachers
  • A network of grassroots activists combating discrimination.
Its goals are:
  • To create a 5 percent positive shift in public attitudes towards mental health problems
  • To achieve a 5 percent reduction in discrimination by 2012
  • To increase the ability of 100,000 people with mental health problems to address discrimination
  • To engage over 250,000 people in physical activity
  • To produce a powerful evidence base of what works.

Results for this campaign are not available at this time. The program will measure its success by evaluating its impact on the experience people actually have of discrimination.

For more information on Time to Change please go to the Web site;

For general inquiries about the Time to Change program, please contact:


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This Web site was developed under contract with the Office of Consumer Affairs in SAMHSA’s Center for Mental Health Services. The views, opinions, and content provided on this Web site do not necessarily reflect the views, opinions, or policies of SAMHSA or HHS. The resources listed in this Web site are not all-inclusive and inclusion on this Web site does not constitute an endorsement by SAMHSA or HHS.