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U.S. Department of Health and Human Services Department of Health and Human Services
Substance Abuse and Mental Health Services Administration

Substance Abuse & Mental Health Services Administration

Last Updated: 6/22/2012

SAMHSA’s Resource Center to Promote Acceptance,
Dignity and Social Inclusion Associated with
Mental Health (ADS Center)


VII. Budgets

Sample—Walkathon Budget

Walk Income Expense Budget
Sample 1: Based on Projected Total Walk Income of $10,000 Projected Income

Corporate Cash Sponsorship


Miscellaneous & In-kind Support




Note:Miscellaneous income is not a corporate cash sponsorship but is generated as a result of the walk. For example, a woman's organization may be contacted about participating in the walk and the group opts to donate the proceeds of an annual fashion show to the sponsoring organization rather than organize a team. Since this is this group's way of supporting the walk, this donation should be classified as miscellaneous walk income.

Estimated Expenses

General Printing

5,000 walker commitment brochures @ .30 each


500 11" x 17" walk posters @ .50 each


250 8" x 14" "Look Who's Walking on Our Team" posters@ .50 each


Local Printing of materials

Team captain walk folder materials


Walk folders




#10 envelopes


Miscellaneous printing costs




Kickoff Luncheon

Printing of 1,000 luncheon Invitations @ .75 each


Mailing of 1,000 pre-invitation letters @ .37 each


Mailing Costs for 1,000 invitations @ .37 each


Meal Costs

(75 @ $22 per meal including taxes and gratuity)


Room decorations and other miscellaneous costs (name tags, tips, etc.)




General Expenses

Costs relating to the initial informational meeting (Mailing, refreshments)


Site and permit fees


Security for walk day




Postage for non-kickoff luncheon or awards reception related mailings


Equipment rental (tables, chairs, canopies, etc.)


Meetings and local travel


Miscellaneous costs (walk day refreshments, photography, etc.)






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