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U.S. Department of Health and Human Services Department of Health and Human Services
Substance Abuse and Mental Health Services Administration

Substance Abuse & Mental Health Services Administration

Last Updated: 6/22/2012

SAMHSA’s Resource Center to Promote Acceptance,
Dignity and Social Inclusion Associated with
Mental Health (ADS Center)


Campaign for Mental Health Recovery - The Multicultural Phase

Launched in December 2006, the Campaign for Mental Health Recovery (CMHR) has targeted a general audience of young adults who are 18 to 25 years of age. The Campaign message has encouraged, educated, and inspired these young people to step up and support friends they know are experiencing a mental health problem.

The CMHR continues to target this age group, but it has expanded the audience to reach specific cultural groups including; Hispanic American, African American, Chinese American, and Native American populations. 

In order to effectively reach these cultural groups, a second round of the Campaign is currently in development. This second phase of the Campaign will use social marketing strategies to develop radio and print public service announcements to address mental health awareness among the specific groups.

The SAMHSA ADS Center has developed this Webcast to provide CMHR coordinators, partners, awardees, and supporters with an opportunity to learn about the second phase of the Campaign for Mental Health Recovery and to hear the story of a young woman who has experienced the difference friends have made in her recovery.

To access the webcast training, click here.

Allow for extra processing time when accessing the training, as the streaming video file may take time to load.

Presentation Files

You can choose to download a copy of the presentation files shared during the webcast via the following links:

Rowena Tse's Presentation Files

Anisha Imhoff-Kerr's Presentation Files

Please choose to save the presentation file you select to your computer before opening it. Allow for extra processing time when opening large files.


Rowena Tse 
Campaign Director
The Advertising Council

Rowena Tse is Campaign Director at The Advertising Council.  In this position, she manages the day-to-day development of several national public service advertising campaigns for private non-profit and federal government agency sponsors, including SAMHSA’s Campaign for Mental Health Recovery.   Prior to joining the Ad Council in April 2008, Ms. Tse spent seven years in account management at advertising agencies Draft and Ogilvy and Mather in New York City, working primarily on issue-related campaigns.  Her past experience includes developing advertising for the National Youth Anti-Drug Media Campaign, U.S. 2010 Census and the National Center on Addiction and Substance Abuse at Columbia University. Ms. Tse holds a B.S. in Marketing and Information Systems from New York University, and is currently pursuing a M.S. in Strategic Communications, with a concentration in non-profit communications, at Columbia University. 

A native of Hong Kong, Ms. Tse currently resides in New York City.

Anisha Imhoff-Kerr
Board Member
National Asian American Pacific-Islander Mental Health Association

Anisha Imhoff-Kerr was diagnosed with bipolar disorder at age 12. Since that time, she has worked toward her own recovery and helping educate others in the community about awareness issues surrounding mental illness in youth. Ms. Imhoff-Kerr has spoken at different state and national conferences on a variety of issues. She also has helped develop bipolar awareness videos, community awareness art shows and teenage support groups. In 2003, she was selected to be a youth stakeholder in the redesign of the New Mexico Behavioral Health Care System. Following this process, she went on to work in the Secretary’s office at the New Mexico Human Services Department. In 2005 Ms. Imhoff-Kerr worked with high school freshmen in Albuquerque, New Mexico using a curriculum that she created to integrate topics of mental health into the general health curricula. Ms. Imhoff-Kerr has completed a federal internship at the Substance Abuse and Mental Health Services Administration, in the Consumer Affairs Office of the Center for Mental Health Services and then went on to work for the American Institutes for Research. Currently Ms. Imhoff-Kerr is in her senior year at American University where she is working towards a degree in Political Science.

For additional information on the Campaign for Mental Health Recovery or this Webcast, contact the Campaign Liaisons:

Ruth Montag
Telephone: 240-744-7062

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This Web site was developed under contract with the Office of Consumer Affairs in SAMHSA’s Center for Mental Health Services. The views, opinions, and content provided on this Web site do not necessarily reflect the views, opinions, or policies of SAMHSA or HHS. The resources listed in this Web site are not all-inclusive and inclusion on this Web site does not constitute an endorsement by SAMHSA or HHS.