Campaign for Behavioral Health Recovery
The Campaign for Behavioral Health Recovery (CBHR), formerly the Campaign for Mental Health Recovery (CMHR), is a national public education effort launched in December 2006 that improves the general understanding of behavioral health disorders, promotes recovery, and encourages help-seeking behaviors across the age span.
The Campaign uses proven social marketing strategies and public education methods to disseminate TV, radio, and print public service advertisements (PSAs) along with many supporting materials including a Campaign web site, brochure (PDF format - 1.03 MB), community site kit, and Web-based advertising.
In 2010, the Campaign was expanded with the launch of four multicultural campaigns aimed at African-American, Hispanic/Latino, American Indian, and Chinese-American communities. The Campaign also encourages online social networking strategies as a way to reach a wider audience.
The CBHR also has an extensive community-based grassroots network that includes State and local partners who are working to expand the reach of the Campaign.
The ADS Center supports the CBHR by offering:
Webcasts educate State coordinators, partners, awardees, and supporters on important topics related to the CBHR. A list of archived Webcasts is available.
Forums provide a way for State coordinators, partners, awardees, and supporters to connect with and learn from one another. An archived forum is available.
SAMHSA offers funding to support CBHR activities among consumer/survivor-run organizations in States across the country. Since 2007, 29 organizations have received funding for their projects.
For further information on the Campaign for Behavioral Health Recovery or any Campaign-related activities contact the CBHR Liaison Ruth Montag at firstname.lastname@example.org.